50% of mental health issues start before the age of 14 but most go unnoticed and therefore undiagnosed.

Whilst we applaud the growing interest in mental health we believe that parents can truly help their families to be emotionally stronger and therefore reduce the likelihood of future mental health illness.

We help solve two key problems for parents

We help YOU better understand emotional well-being

As parents, we understand the physical well-being of our children much better than we understand their emotional health. By helping families be emotionally stronger we help reduce the likelihood of future mental health illness.

home schooling

Provide access to psychological tools & techniques plus parent-science experts

We work with leading psychologists and behavioural science experts to simplify parent-child psychology.  Therapy is important but sometimes stigma, cost and wait-times can make things challenging.  We are building a team of on-demand experts & personalised programs to help you.

Our Philosophy

  • We believe that emotionally strong kids are the product of informed and empowered parenting.
  • Every family is unique in their composition and dynamics, but there are proven core principles, frameworks and tools that can be used by everyone.
  • We are passionate about supporting parents and carers in playing a more active role in their kid’s emotional wellbeing.

Designed to help parents be more self-aware, confident and connected with their kids

  • Parenting challenges can be approached self-confidently, knowing our programs are designed by professionals

  • As you progress through the modules, the exercises help you understand key topics (Knowledge) and then take action to improve (Activities)

  • There’s also access to on-demand parent-science experts to ensure both parent & child make the progress they need

Therefore, parents should not be teachers or analysts for their children (per se) but partners that will guide their children through their discovery of the world.

Our Business is About

  • Simplifying parent-child psychology
  • Providing a psychology platform any parent can use
  • Delivering positive parent-child outcomes

Within the ParentalEQ App we aim to

Provide tips and inspiration to get you going

Parent-child activities - to help you tackle emotional & social challenges

Audio-based knowledge - we simplify the topics for you

The Science Behind ParentalEQ

Psychological Foundations

  1. Songco A, Hudson JL, Fox E. A (2020) Cognitive Model of Pathological Worry in Children and Adolescents: A Systematic Review.

  2. Grillon C, Robinson OJ, Cornwell B, Ernst M. (2019) Modeling anxiety in healthy humans: a key intermediate bridge between basic and clinical sciences. https://pubmed.ncbi.nlm.nih.gov/31226707/

  3. Kerr KL, Ratliff EL, Cosgrove KT, Bodurka J, Morris AS, Kyle Simmons W. (2019) Parental influences on neural mechanisms underlying emotion regulation.

  4. Waters AM, Craske MG. (2016) Towards a cognitive-learning formulation of youth anxiety: A narrative review of theory and evidence and implications for treatment. https://pubmed.ncbi.nlm.nih.gov/27693665/

  5. Tovote P, Fadok JP, Lüthi A. (2015) Neuronal circuits for fear and anxiety. https://pubmed.ncbi.nlm.nih.gov/25991441/

  6. Kozlowska, K., Walker, P., McLean, L., & Carrive, P. (2015). Fear and the Defense Cascade: Clinical Implications and Management.

  7. Fialko L, Bolton D, Perrin S. (2012) Applicability of a cognitive model of worry to children and adolescents.

  8. Ellis DM, Hudson JL. (2010) The metacognitive model of generalized anxiety disorder in children and adolescents.

Childhood Anxiety

  1. Cabral MD, Patel DR. (2020) Risk Factors and Prevention Strategies for Anxiety Disorders in Childhood and Adolescence.

  2. Simon E, Driessen S, Lambert A, Muris P. (2020) Challenging anxious cognitions or accepting them? Exploring the efficacy of the cognitive elements of cognitive behaviour therapy and acceptance and commitment therapy in the reduction of children’s fear of the dark.

  3. Freidl EK, Stroeh OM, Elkins RM, Steinberg E, Albano AM, Rynn M. (2017) Assessment and Treatment of Anxiety Among Children and Adolescents.

  4. Lebowitz ER, Leckman JF, Silverman WK, Feldman R. (2016) Cross-generational influences on childhood anxiety disorders: pathways and mechanisms.

  5. Wehry, A. M., Beesdo-Baum, K., Hennelly, M. M., Connolly, S. D., & Strawn, J. R. (2015). Assessment and treatment of anxiety disorders in children and adolescents. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4480225/

  6. Wehry AM, Beesdo-Baum K, Hennelly MM, Connolly SD, Strawn JR. (2015) Assessment and treatment of anxiety disorders in children and adolescents. https://pubmed.ncbi.nlm.nih.gov/25980507/

  7. Ollendick TH, Benoit KE. (2012) A parent-child interactional model of social anxiety disorder in youth.

  8. Bittner A, Egger HL, Erkanli A, Jane Costello E, Foley DL, Angold A. (2007) What do childhood anxiety disorders predict?


  1. Byrne G, Ghráda ÁN, O’Mahony T, Brennan E. (2020) A systematic review of the use of acceptance and commitment therapy in supporting parents

  2. Phua DY, Kee MZL, Meaney MJ. (2020) Positive Maternal Mental Health, Parenting, and Child Development.

  3. McAloon, J., & Lazarou, K. D. (2019). Preventative Intervention for Social, Emotional and Behavioural Difficulties in Toddlers and Their Families: A Pilot Study.

  4. Leijten P, Gardner F, Melendez-Torres GJ, et al. Meta-Analyses: (2019) Key Parenting Program Components for Disruptive Child Behavior.

  5. Woodward EC, Viana AG, Raines EM, et al. (2019) Parental Emotion-Focused Behaviors Moderate the Relationship Between Perceptual Sensitivity and Fear Reactivity in Anxious Children.

  6. Aktar E, Nikolić M, Bögels SM. (2017) Environmental transmission of generalized anxiety disorder from parents to children: worries, experiential avoidance, and intolerance of uncertainty.

  7. Hurrell KE, Hudson JL, Schniering CA. (2015) Parental reactions to children’s negative emotions: relationships with emotion regulation in children with an anxiety disorder.

  8. Sanders MR, Mazzucchelli TG. (2014) The promotion of self-regulation through parenting interventions

Child Development

  1. Malik F, Marwaha R. (2020) Developmental Stages of Social Emotional Development in Children.

  2. Scott HK, Cogburn M. (2020) Peer Play.

  3. Grusec JE. (2011) Socialization processes in the family: social and emotional development.

  4. Moltrecht B, Deighton J, Patalay P, Edbrooke-Childs J. (2020) Effectiveness of current psychological interventions to improve emotion regulation in youth: a meta-analysis

  5. Kingsford JM, Hawes DJ, de Rosnay M. (2018) The moral self and moral identity: Developmental questions and conceptual challenges.

  6. de Rosnay M, Hughes C (2010) Conversation and theory of mind: Do children talk their way to socio‐cognitive understanding?

  7. Pons F, Harris PL & de Rosnay M (2004) Emotion comprehension between 3 and 11 years: Developmental periods and hierarchical organization.

  8. Hajal, N. J., & Paley, B. (2020). Parental emotion and emotion regulation: A critical target of study for research and intervention to promote child emotion socialization.

From the founders

We know parenting isn’t about being right wrong, it’s about doing the best you can and showing up for your family every day. That can sometimes feel overwhelming
But we also know that when we teach a child to understand their own emotions, behaviours and build positive habits, we give them the opportunity to have a more fulfilled, productive and happy life.

Our goal is to help children be more resilient in dealing with the challenges thrown at them in both childhood and beyond. ParentalEQ is our way of putting an expert hand on your shoulder when you need it most, and saying ‘it’s ok, we’ve got your back’. You got this.

Francisco, Vijay & Luke – co-founders: ParentalEQ

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